Genre: Action
Narrative: Battle between 2 enemies, idea of deception and competition, love romance between a man and woman.
Character: Male introduced as '007' at the beginning giving the impression he is James Bond, lots people shown to be fighting (enemies), female introduced - presumed to be a love interest/ally. Lots of other characters seen supposed 'teams'.
Atmosphere: Fast-paced, suspense, escape, panic
Themes: Action, love, war, enemies, government, money, sex, competition, death
Setting: Casino (usually abroad), hotel, beaches (exotic), war zone (terror threats?), very modern - lots of fast cars and technology. We here from the speech of characters that the casino game takes place at Montenegro.
Sound: Crashes and bursts of sound throughout that coincide with the action in the film and act as sound effects to enhance the effect. Iconic theme tune used at the end of the trailer which is immediately recognised.
Titles: Title of the film comes right at the end - use of iconography of the well-know '007' fitting into the title.
Film Opening: Casino Royale
Genre: Action
Narrative: Two figures shown to be fighting (enemies), people dying.
Character: First character to appear is assumed to be the lead (James Bond) wearing a white shirt connoting goodness - this signifies his protagonist label as oppose to being the antagonist.
Atmosphere: Dramatic, confusing.
Themes: Death, 'seeking out the opposition', targeting, money, gambling and games - iconography of the casino playing cards and suits.
Setting: No direct setting, however the casino features and playing cards lead you to believe it will revolve around a casino type setting.
Sound: Constant background music throughout, serious tone and words reflect the actions of the opening in some areas.
Titles: Main star (box office appeal) first to appear 'Daniel Craig', the gives the title of the film straight after (within the first 20 seconds), other supporting characters are then displayed.
Comparing the Opening and Trailer
Film openings and trailers are very different for all films. Most trailers reveal a lot of the storyline of the film - although this is often disjointed and unchronilogical. They normally feature most or all of the key scenes of the plot line (these are normally the most significant scenes or most action packed scenes). For example with the James Bond trailer it includes the car chases and gun fights and also important lines said by characters. With most trailers the title of the film actually appears right at the very end of the trailer as the sequence builds up to revealing the names of the film. Also, within the trailer, most of the main themes are outlined and referred to in order to give the audience an overall impression of the film and what they can expect. The main difference between a film trailer and opening is the title sequence. Within a film opening the title of the film appears, normally, within the first 30 seconds of the opening; compared to the title appearing right at the end of a trailer. Film openings follow very strict rules for the title sequence, the order goes: details of cast and institution and then the film title. An opening will then tend to give subtle hints and indications of character traits and setting of the plot line. Often only one to two characters are initially introduced (usually the main star). The overall tone/mood of the film is set which signifies the genre of the film and prepares the audience for what they can expect throughout. Elements of mise and cinematography are also featured that will later be echoes throughout the text.
Overall, trailers give away a lot more information about the film in order to entice the audience, whereas film openings give away little hints about aspects of the film that leave the audience questioning the rest of the film - making them want to carry on watching it.
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